Amazon Posts are a content feature that allows brand-registered sellers to share social-media-style updates directly on Amazon. These posts appear throughout the Amazon platform from product detail pages to category feeds — and include images, captions, and clickable links that lead to specific product listings.

The idea is simple: shoppers browse Amazon the same way they scroll through Instagram or TikTok. Amazon Posts tap into that behavior, offering bite-sized, visual content that educates, inspires, and nudges customers toward a purchase — without the need for extra ad spend.

🎯 Why Amazon Posts Matter for Driving Sales

1. Free and Organic Reach

Amazon Posts are one of the few remaining tools that offer free visibility on Amazon. While PPC campaigns cost money every time someone clicks, Posts appear across Amazon without any ad budget required. That means your content can show up on your product pages, storefront, and even competitors’ listings — for free.

2. Engaging, Visual Content Converts

Customers are drawn to visuals. A compelling lifestyle image showing your product in use often speaks louder than a bullet point. Amazon Posts give you a chance to showcase your product through the lens of a real-life experience, increasing engagement, trust, and conversion.

3. Showcase More Products

Shoppers might only land on one of your listings, but that doesn’t mean they wouldn’t be interested in your other products. Amazon Posts let you highlight your full product catalog, making cross-selling easier and increasing your Average Order Value (AOV).

4. Build Brand Awareness

Every Post includes your logo and brand name, helping shoppers become familiar with your brand. Over time, this builds trust and loyalty, especially when customers see your content consistently across their Amazon browsing sessions.

5. Boost High Performers with Sponsored Brands

Once you find a Post that performs well organically, you can amplify it further by boosting it with Sponsored Brand ads, turning a high-converting creative into a paid campaign that reaches even more potential buyers.

👤 Who Is Eligible to Use Amazon Posts?

Not every seller can use Amazon Posts — it’s specifically designed for brand-registered sellers and vendors on Amazon.com (U.S. marketplace). Here’s what you need:

• A Professional Seller Account

• Enrollment in Amazon Brand Registry

• An active Amazon Storefront

• Product categories that are not restricted (e.g. no alcohol, tobacco, or adult content)

If you meet the criteria and sell in the U.S., you’re good to go.

📐 Anatomy of an Effective Amazon Post

Before diving into strategies, it’s crucial to understand the elements of a strong Post. Here’s what each Post includes:

1. Brand Logo (Profile Picture)

Displayed at the top, your logo reinforces brand identity and boosts recall.

2. Lifestyle Image or Video

This is the visual centerpiece. Aim for high-quality images or videos that show your product in real-world use. Avoid text overlays or clutter.

3. Caption

A short, snappy message — similar to an Instagram caption. You can highlight features, solve a problem, or include a call to action.

4. Clickable Product Link

Every Post includes a direct link to your product, making the path to purchase quick and seamless.

5. Auto-Assigned Category Tags

Amazon adds relevant tags that act like hashtags, helping your Post show up in related feeds.

📍 Where Do Amazon Posts Appear?

Amazon handles Post placements algorithmically, meaning you don’t choose where your content shows up — but this is a benefit. Your Posts can appear in several high-traffic areas:

🔹 Product Detail Pages

Posts often show up mid-page on your own or competitors’ listings under sections like “More from this brand.” This places your product in front of shoppers during key decision-making moments.

🔹 Amazon Store Feed

Think of this as your brand’s own Instagram feed inside Amazon. All your Posts live here in a scrollable layout, giving customers a way to explore your brand and follow you.

🔹 Category Feeds

These feeds compile Posts from similar brands and products, helping your content reach shoppers browsing by category — even if they’ve never heard of your brand.

🔹 Top of Search (Mobile)

On mobile, Posts may show up right under the search bar for relevant keyword searches, often labeled “Related Brands.” This gives you exposure to buyers at the start of their journey.

🔹 Inspire Tab

Amazon’s latest addition, the Inspire Tab, mimics TikTok-style shopping feeds. Posts here are highly discoverable and personalized based on user behavior.

🛠️ How to Create Amazon Posts (Step-by-Step)

Step 1: Log into Seller Central

Head to your Seller Central dashboard and go to:
Advertising Console > Campaign Manager > Brand Content > Posts

Step 2: Create Your Brand Profile

If it’s your first time using Posts, Amazon will prompt you to set up a brand profile. Add your logo and other details.

Step 3: Click “Create Post”

Begin crafting your Post. You’ll be guided through uploading an image, writing a caption, and linking products.

Step 4: Upload a High-Quality Image

Use clean, lifestyle visuals. Avoid clutter, text, and unnatural editing.

Recommended Specs:

• Image Size: 640x320px minimum

• Aspect Ratio: 9:16 to 16:9

• Format: JPG or PNG

• Color: RGB

Step 5: Write a Caption

Keep it simple and emotive. Highlight a benefit or tell a micro-story.

Step 6: Add Products

Search for your product by ASIN or name. You can add multiple products, which appear as a scrollable carousel below the main image.

Step 7: Preview and Submit

Check the layout and submit. Amazon will usually review your Post within 1–3 business days.

💡 7 Strategies to Use Amazon Posts to Drive Sales

1. Tell a Story, Not Just Sell

Use your caption and image to create a moment. Instead of saying, “Our blender is powerful,” say, “Whip up your favorite smoothie in 60 seconds before heading out the door.”

2. Repurpose Winning Content

Already running TikTok or Instagram ads? Repurpose your best-performing creatives for Posts. Maintain visual consistency while saving time.

3. Highlight Complementary Products

Use the product carousel to cross-sell related items — e.g., show a yoga mat alongside your yoga blocks and resistance bands.

4. Post Before Major Events

Schedule themed Posts ahead of key retail events like Prime Day, Black Friday, or seasonal moments. Use relevant imagery and urgency in captions.

5. Analyze Performance Metrics

Inside the Posts dashboard, track impressions, clicks, and engagement. Use this data to refine your content strategy and double down on what’s working.

6. Boost Top-Performing Posts

Once you identify a Post with high engagement or conversion rates, promote it via Sponsored Brands to expand its reach even more.

7. Post Consistently

Just like on social media, consistency drives results. Aim to publish 3–5 Posts per week to keep your Store feed active and engaging.

🧠 Expert Tips to Maximize Results

• Use Amazon’s AI Tools: If your image doesn’t meet size specs, Amazon now offers generative AI to upscale and clean visuals.

• Test Different Hooks: Experiment with captions like “Problem > Solution,” “How-To Tips,” or “Customer Reviews.”

• Use Color Psychology: Bright, brand-aligned colors often stop the scroll better than dull, overused tones.

• Show People Using the Product: Lifestyle shots with people often outperform standalone product images.

📸 Amazon Posts in Action: 3 Inspiring Brand Examples

✅ Anker

Combines clean product shots with real-life use cases. Great for explaining features and usability.

✅ CeraVe

Educational and brand-consistent. Perfect for health & skincare niches, building trust with informative captions.

✅ Olly

Bold colors and minimal text make each Post pop. Strong brand recall for quick conversions.

🏁 Final Thoughts: Amazon Posts Are a Seller’s Secret Weapon in 2025

Amazon Posts are still under-utilized, meaning early adopters have a serious edge. In 2025, shoppers crave content that’s both engaging and trustworthy — and Posts let you deliver just that without burning your ad budget.

If you’re brand-registered and selling in the U.S., there’s no excuse not to start posting. Use Amazon Posts to tell your story, showcase your catalog, build relationships, and most importantly — drive more sales.

The formula is simple:
Post often → Test what works → Boost top performers → Grow sales organically and through ads.