Why every Amazon FBA seller must stay notified at all times

If you’re running a business on Amazon especially through FBA (Fulfillment by Amazon) or via multiple marketplace channels you know how critical it is to stay on top of account health, listing issues, and policy notifications. Missed alerts can mean suppressed listings, lost sales, or even account suspension.

That’s why the mobile version of the Amazon Seller app (available on iOS and Android) is now more important than ever. With the ability to receive fast mobile alerts for account issues, you can react quickly potentially saving thousands of dollars and hours of stress.

In this post, we’ll walk you through:

• why mobile alerts matter for account issues

• how to set them up properly

• what types of alerts you should enable

• best practices and troubleshooting

• how this ties into your overall seller strategy

Let’s dive in.

1. Why Fast Mobile Alerts Matter

When your business is running on Amazon, things can change in a moment: an account health warning, a listing suppressed, a pricing error, or inventory going out of stock. Without timely notification, you risk:

• Lost sales: If a listing is suppressed and you don’t know, you lose visibility and revenue.

• Damage to account health: Amazon monitors metrics such as Late Shipments, Order Defects, Invoice Rate, Intellectual Property complaints. If these aren’t addressed, your account can face penalties.

• Delayed action: Desktop dashboards are nice but you may not always be sitting at your computer. With mobile alerts, you can respond no matter where you are.

• Business resilience: Especially for sellers operating from remote locations or globally (which many EU-marketplace or international sellers do), being able to act on the go is a major advantage.

According to Amazon’s own description of the Amazon Seller mobile app, one of its core features is “customizable notifications” so you “don’t miss important updates or time-sensitive communications”. 
In the Amazon Seller Forums, Amazon announced:

“You can now get alerts on your phone for items that may require your immediate attention, such as account health issues or transaction notifications that could affect your sales.”

So, ignoring this feature is leaving money on the table.

2. How to Set Up Mobile Alerts in the Amazon Seller App

Here’s a step-by-step guide so you don’t miss any critical alert:

Step 1: Download or Update the App

• On iOS: go to the App Store, search “Amazon Seller” and install.

• On Android: go to Google Play, search “Amazon Seller”, install or update.

• Make sure the app version is current to ensure full notification functionality.

Step 2: Enable Notifications on Your Device

• On iOS: Settings → Notifications → Amazon Seller → Allow Notifications.

• On Android: Settings → Apps → Amazon Seller → Notifications → Ensure enabled.
  If the OS settings block notifications, the rest of the process is moot.

Step 3: Configure Alerts in the App
Open the Amazon Seller app, then:

• Menu → Settings → Push Notifications.

• Customize your notifications. Amazon suggests enabling alerts for:

  • Account under review

  • Listings at risk of suppression

  • Listing health alerts

  • Account deactivated

  • Credit card invalid notifications

• Ensure the types of alerts you care about are toggled on.

Step 4: Test It

• Send yourself a test message or trigger a minor action you can monitor.

• Ensure you receive the alert quickly on your device.

• If not, go back and check both app and device notification settings.

Step 5: Decide on Alert Priorities
Not every alert requires identical urgency. In the next section, we’ll discuss which kinds you should prioritize high, medium, or low.

3. Which Alerts to Prioritize (and Why)

Having alerts is great but setting them smartly avoids alert fatigue and ensures you act when it matters.

High Priority (Respond Immediately)

• Account under review / Account health warning: If Amazon flags you, delay = risk of suspension.

• Account deactivated: Worst case — you lose sell access to your account.

• Credit card invalid / Payment failure: Risk of invoices not being paid or fees due.

• Listing suppressed / At risk of suppression: Reduced visibility means immediate lost sales.

Medium Priority (Timely, but not panic-mode)

• Late shipment / High cancellation rate: These affect metrics and could escalate.

• High order defect rate / Buyer claim: Needs quick response to maintain health.

• Intellectual property complaints / Listing policy violation: Could escalate if ignored.

Lower Priority (Monitor regularly)

• New review posted

• Inventory low warning

• Promotions or price alerts
  These still matter but don’t always demand instant action unless you’re in a high-volume sale cycle.

By categorizing, you ensure you’re always ready for critical events without being distracted by less urgent signals.

4. Best Practices to Make Mobile Alerts Work for You

Here are actionable tips to get full value from alerts, especially aligned with your Amazon FBA strategy and when servicing multiple EU marketplace languages (your area of expertise).

4.1 Keep Multiple Devices/Users Notified

If you have virtual assistants (VAs) or a team across languages (DE, FR, ES, IT, NL, PL, SE, etc.), ensure each relevant person has the app installed and notifications enabled. Set clear protocols on who handles which alert types by language or marketplace.

4.2 Use Different Alert Channels

Mobile push alerts are excellent but also use email or internal messaging (WhatsApp, Slack) to backup key alerts. That ensures if you miss a push, you still see the issue.

4.3 Build a Response Workflow

When an alert arrives:

• Identify marketplace (US, EU, etc).

• Determine action owner (you, VA, regional manager).

• Assign priority and timeline (e.g., respond within 2h, escalate within 24h).
  Over time you’ll build templates (for listing suppression appeals, IP complaints, etc) aligned by language/market.

4.4 Review & Refine Alert Settings Monthly

What alerts are you ignoring? Which ones led to meaningful action? Adjust settings: turn off low-value ones, refine categories, update team responsibilities.

4.5 Link Alerts to Your Performance Targets

Since you localize listings and manage EU markets, tie alerts into your KPIs:

• Maintain Account Health Score above X across DE/FR/ES etc.

• Minimize suppressed listings by Y%.

• React to alerts within Z hours.
  This keeps link between the alert-system and your wider Amazon FBA metrics.

4.6 Don’t Rely Solely on Alerts

Alerts are reactive. You still need proactive monitoring: inventory forecasting, listing optimization, ad spend, review monitoring. Use alerts as a safety net, not the only monitoring tool.

5. Common Problems & Troubleshooting

Even with the best intentions, alerts sometimes don’t trigger or get ignored. Here are issues and how to fix them.

Problem: No Notifications Received

As reported by sellers:

“I have activated notifications on both the app & iPhone settings still the issue exists.”
Solution checklist:

• Confirm device OS and app are updated.

• Clear app cache/data (Android) or reinstall (iOS).

• Confirm device battery-optimization or “do not disturb” settings aren’t blocking the app.

• In the Amazon Seller app: ensure Push Notifications section has the specific alert types enabled.

• Test another device if possible.

Problem: Too Many Alerts, Hard to Filter

If you’re getting overwhelmed:

• Re-visit Push Notification settings and disable lower-priority categories.

• Use device “focus” or “workflow” modes to suppress non-critical alerts during certain hours.

• Have the team share summaries rather than forwarding each alert.

Problem: Alerts Late or Delayed

Sometimes mobile networks or device battery-savers delay alerts. Mitigate by:

• Ensuring stable internet connection (WiFi/data).

• Disabling “sleep” or “deep power” modes for the Amazon Seller app in settings.

• Encouraging team members in different time zones as backup.

Problem: Alert Received But No Action Taken

Alerts are useless if ignored. Combat this by:

• Logging each alert into a tracking spreadsheet or ticket system.

• Reviewing all alerts weekly in a team meeting – what happened, what action taken, any escalations.

• Linking major alerts to your KPIs (so team understands the consequence of inaction).

6. How This Fits Into Your Amazon FBA & Multi-Market Strategy

Since your business involves Amazon FBA, listing localization across EU marketplaces, and blog content like what you publish on TheShootingGears.com, here’s how mobile alerts align with that strategy:

• Multi-Marketplace Coverage: Whether you sell in the US, Germany, France, Spain, Italy, Netherlands, Poland, or Sweden the Amazon Seller app supports multiple marketplaces and gives global notifications.

• Localization Matters: Alerts about listing suppression or policy issues in one locale (e.g., DE) might not appear in others. Ensure your localised staff monitors the app for each marketplace.

• Time Sensitivity: EU markets operate in different time zones relative to your main HQ (which may be in Bangladesh as your user location suggests). Mobile alerts help you stay awake to problems even after hours.

• Content Strategy Link: On TheShootingGears.com you write blog posts, reviews and advice embedding a post about this alert-setup not only adds value to your audience but builds trust (you’re showing you understand Amazon operational best practices).

• Competitive Edge: Many sellers still rely on desktop dashboards. Mobile real-time awareness gives you a sharper reaction time fewer suppressed listings, faster launches, higher seller health which leads to better visibility and conversion.

7. Key Takeaways & Action Plan

Let’s summarise with an actionable checklist:

• ✅ Download or update the Amazon Seller app (iOS/Android)

• ✅ Enable device notifications for the app

• ✅ Within the app: Menu → Settings → Push Notifications → Enable key alerts (account under review, listings at risk, account deactivated, payment issues)

• ✅ Test the alert system to confirm it’s working

• ✅ Define internal priorities for alerts: which require immediate action, which can wait

• ✅ Build a workflow for alert responses (who does what and by when)

• ✅ Review settings & alert logs monthly to refine and reduce noise

• ✅ Ensure team members in each marketplace are set up with alerts and understand their roles

• ✅ Don’t treat alerts as a replacement for proactive monitoring integrate into your Amazon FBA & listing localization strategy

• ✅ Finally, consider writing a blog post (like this one) on your site to both inform your audience and reinforce your credibility as an informed Amazon seller.

Final Thoughts

In the fast-moving world of Amazon selling, time is of the essence. Loss of a listing for hours, a suppressed listing, or an ignored policy alert can ripple into serious revenue drops and long-term damage to your account health.

By setting up fast mobile alerts through the Amazon Seller app, you give yourself and your team a constant, mobile-ready safety net. You’re no longer bound to your desk or desktop dashboard instead, you’re live and responsive, wherever you are.

For sellers working across multiple marketplaces, multiple languages and using FBA, this capability is not optional it’s an operational imperative.

So take 10 minutes right now: install or update the app, enable notifications, pick your high-priority alert categories, test it and let your business be ready for opportunity and problem, 24/7.

Here’s to fewer suppressed listings, faster reactions, better seller health and more time spent growing your business instead of firefighting.