Amazon Accelerate is Amazon’s flagship annual seller conference designed to unveil major updates, showcase seller tools, and share insider strategies to help marketplace sellers thrive. With Amazon Accelerate 2025 scheduled for September 16–18, both in-person and virtually, this year’s event promises to be a turning point for sellers looking to stay ahead in a competitive ecosystem.

If you’re a third-party seller using FBA or FBM or thinking about expanding your Amazon presence you won’t want to miss what’s coming. From AI-powered tools, personalized support at Seller Café, to new interoperability upgrades, this article walks you through everything you need to know about Amazon Accelerate 2025, what to expect, and how to prepare.

1. What is Amazon Accelerate?

Amazon Accelerate is a yearly conference hosted by Amazon for its third-party sellers. Launched in 2020, it has grown into one of the most important e-commerce events in the world.

Each year, Amazon announces major seller-focused innovations, launches new features, and provides sellers with real-time access to Amazon experts. With more than 2 million active third-party sellers worldwide, Amazon Accelerate serves as a critical launchpad for tools and updates that shape the seller ecosystem.

2. When and Where is Amazon Accelerate 2025?

🗓 Dates: September 16–18, 2025
📍 Location: Hybrid — Live in Seattle, WA + Virtual Event Access

Sellers can choose to attend in-person or join virtually. In-person attendees get access to exclusive breakout sessions, networking opportunities, one-on-one consultations, and product showcases.

Amazon is expected to announce hotel discount links, flight partner deals, and early registration bonuses soon so keep an eye on Amazon Seller Central for updates

3. What to Expect This Year

Amazon Accelerate 2025 will once again be structured around four pillars:

🔹 Product Launches

Amazon usually unveils its most exciting features here. Past launches included:

• “Manage Your Experiments” tool for A/B testing

• AI Listing Optimizer

• Buy with Prime expansion

• New FBA Small and Light Fee structure

This year, expect deeper integrations with AI and machine learning, faster fulfillment insights, and possibly upgraded voice commerce features.

🔹 Learning Sessions

Sessions cover everything from beginner training (FBM to FBA migration) to advanced strategies (PPC campaign automation, off-Amazon brand building).

Expect topics like:

• Advanced brand building

• AI-driven pricing and ad optimization

• International expansion strategies

• Supply chain resilience tips

🔹 Seller Café

Get one-on-one support from Amazon specialists covering:

• Account health

• Performance metrics

• Policy appeals

• Ads optimization

Last year, appointments filled fast, so register early if you plan to attend in-person.

🔹 Partner Connect

Amazon-approved service providers including logistics, advertising, customer service, and software platforms set up booths to connect with sellers.

If you use Helium 10, Jungle Scout, Teikametrics, or SellerApp, chances are they’ll be there. It’s a great way to explore integrations or discover new partners.

4. Key Themes of Amazon Accelerate 2025

Based on current industry signals and past events, here are the top themes Amazon will likely prioritize this year:

• AI-Powered Tools and Automation

• Cross-Border Selling

• Brand Protection and Transparency

• Sustainability Initiatives

• Operational Efficiency & Faster Fulfillment

• Seller Trust and Marketplace Fairness

5. Deep Dive: Likely Announcements & Innovations

1. AI-powered Selling Tools

With Amazon heavily investing in machine learning and its own foundation models (Amazon Bedrock), sellers can expect:

• Improved AI-driven keyword generation

• Enhanced product listing creation tools

• Voice-based customer service options using Alexa integrations

• AI-powered review moderation and sentiment analysis

2. Operational Automation

More updates to Seller Central tools like:

• Inventory automation based on forecasting models

• Restock recommendations with profitability logic

• Advanced repricing algorithms

Expect Amazon to make MCF (Multi-Channel Fulfillment) more attractive with better rates and speedier delivery.

3. Transparency & Brand Protection Upgrades

Amazon Transparency now includes API support. More brands can integrate directly via platforms like Shopify and WooCommerce.

We may also hear about:

• Expanded scope of Project Zero

• More powerful counterfeit-detection algorithms

• Enhanced brand registry onboarding for small brands

4. Global Selling Opportunities

Amazon has been pushing marketplaces in India, Europe, and LATAM. Accelerate 2025 could showcase:

• Simplified international FBA tools

• Custom duties automation

• Smart language translation for listings

6. How to Make the Most of Accelerate 2025

Whether attending virtually or in person:

✅ Register Early – Slots fill quickly for workshops and Seller Café.
✅ Download the Amazon Accelerate App – To view the agenda, set alerts, and network.
✅ Schedule One-on-One Time – Book performance consultations early.
✅ Engage During Live Streams – Ask questions and share feedback for bonus insights.
✅ Review Recordings – All sessions will be made available afterward.

7. What Sellers Learned from Accelerate 2024

Highlights from 2024 included:

• New Seller Wallet for global payouts

• Brand Tailored Promotions for better ad targeting

• Expanded Buy with Prime capabilities

• Integration of AI shopping guides for customers

Sellers who adapted early saw a 15-20% lift in visibility and conversions by leveraging new ad and listing tools.

8. Who Should Attend?

Beginner Sellers – Learn the full suite of tools you probably haven’t tapped into.

Advanced Sellers – Be the first to adopt updates, beating competitors to new features.

Agencies & Service Providers – Get insider updates that can help your clients optimize faster.

DTC Brands – Learn how to use Amazon’s omnichannel tools like Buy with Prime or Multi-Channel Fulfillment.

9. How to Register and Plan Ahead

Registration typically opens in June 2025. Follow these steps:

1. Visit Amazon Accelerate

2. Choose your attendance type (virtual or in-person)

3. Apply for early access to breakout sessions and Seller Café

4. Book hotels and flights early if traveling

💡 Tip: Join Amazon’s weekly seller newsletter to get registration alerts.

10. Conclusion: Why You Can’t Afford to Miss It

Amazon Accelerate 2025 is more than just a seller event it’s your annual opportunity to future-proof your business. With AI innovations, better fulfillment tools, and direct access to Amazon experts, this conference can redefine your growth trajectory.

Moiz IT recommends all Amazon FBA/FBM sellers block their calendars for September 16–18, 2025. Whether you’re scaling fast or just starting out, Amazon Accelerate will deliver strategies, tools, and connections to help you win.