Keepa is one of the most widely used tools for Amazon sellers, especially for those looking to gain insights into product performance, pricing history, and sales trends. As an e-commerce business owner, understanding your competition and knowing the product trends on Amazon is essential for making informed decisions. This is where Keepa comes in.

Keepa is an Amazon price tracker tool that integrates with your browser to provide comprehensive product data, including historical data for prices, Best Sellers Rank (BSR), and product availability. The tool is indispensable for any seller conducting product research, retail arbitrage, or wholesale reselling. Keepa provides deep insights into a product’s sales data, price history, and trends that can help you make better decisions about which products to sell or buy.

How Does Keepa Work?

Keepa functions as a browser extension and integrates seamlessly into Amazon’s platform. Once you install the Keepa extension on your browser, you can access data about any Amazon product directly from the product page. It offers the following features:

• Price History Graph: This graph displays the product’s price over time, making it easier to identify pricing trends, seasonality, and fluctuations in the market.

• Best Sellers Rank (BSR) History: The BSR graph shows how a product’s ranking has changed over time, indicating how well the product is selling.

• Availability Tracking: Keepa helps track whether a product is in or out of stock and if there are multiple sellers, which is critical for competition analysis.

• Alerts: You can set up price drop or availability alerts for specific products, making it easy to monitor price changes and stock levels automatically.

Keepa’s historical data can be invaluable when researching products to sell or buy. Understanding the trends in pricing, demand, and competition helps you make more informed decisions and adjust your strategy accordingly.

The Features of Keepa

Keepa offers several features designed to help Amazon sellers track and analyze product data. Let’s break down its key features:

1. Price History Tracking

Price history tracking is one of the main reasons sellers use Keepa. The tool provides historical data for the last 90 days to 1 year for the product. It helps sellers track price drops and peaks, which can give insight into pricing trends. The graph shows the minimum, average, and maximum prices for the product across various marketplaces, making it easier to spot potential profit margins.

• Price Change Alerts: You can set up alerts to get notified when the price of a product drops to a desired level. This is especially useful for retail arbitrage and wholesale sellers who need to track pricing changes on popular products.

2. Best Sellers Rank (BSR) Tracking

Keepa tracks a product’s Best Sellers Rank (BSR) over time, giving insights into its popularity. BSR is Amazon’s way of ranking products based on sales. A lower BSR indicates better sales performance. By tracking BSR trends, sellers can determine whether a product’s demand is growing, steady, or declining.

• BSR History: The BSR history graph is particularly useful for tracking how well a product is performing over time, which can help you gauge its long-term viability.

3. Availability and Seller Tracking

Keepa tracks whether a product is in stock and the number of sellers offering the product. This is important for evaluating competition, especially in niche markets. If a product has many sellers but is out of stock or has limited availability, it could indicate a potential opportunity.

• Out of Stock Alerts: Keepa allows you to track products that go out of stock and get alerts when they become available again.

4. Historical Data Analysis

With Keepa, you have access to historical data such as the lowest price, the highest price, and average price over specific time frames. This data is essential for gauging the market’s price fluctuations and understanding how demand shifts with price changes.

• Comprehensive Tracking: Track multiple product variations, including size, color, and style.

5. Keepa API

For advanced users, Keepa offers an API (Application Programming Interface) for automating product research and data analysis. With the API, developers and businesses can pull large amounts of data about product prices, sales rank, and availability into their systems. This is especially useful for businesses managing large product catalogs or for integrating Keepa’s data into custom tools.

6. Multiple Marketplace Support

Keepa works across several Amazon marketplaces worldwide, including the U.S., UK, Canada, and Europe. This allows sellers to compare data across regions, track international price fluctuations, and analyze performance trends in different countries.

Pros of Using Keepa

1. Comprehensive and Accurate Data

One of the standout features of Keepa is its extensive historical data on product prices, sales rank, and availability. This information is crucial for making data-driven decisions when sourcing products. The accuracy of Keepa’s tracking ensures that sellers have reliable insights into a product’s performance, pricing trends, and market demand.

2. Ease of Use

Keepa is easy to use, even for beginners. Once the extension is installed in your browser, you can view detailed product information with just a click. The interface is clean and intuitive, allowing sellers to access the data they need quickly without any confusion or complexity.

3. Price Drop Alerts

Keepa’s price drop alerts are incredibly useful for retail arbitrage sellers and those looking to take advantage of discounted prices. You can set custom price alerts to track price drops for specific products, which ensures you never miss a potential deal.

4. Best Sellers Rank (BSR) Insights

The BSR history feature allows sellers to track changes in sales trends over time. This can help sellers decide whether a product has long-term potential or if it’s experiencing seasonal fluctuations. BSR insights also provide sellers with valuable data for forecasting future sales.

5. Global Coverage

Keepa works across a wide range of international Amazon marketplaces. Whether you’re selling in the U.S., the UK, Canada, or any of Amazon’s other global marketplaces, Keepa allows you to track product data across different regions and compare international prices.

6. Affordable Pricing

Keepa is relatively affordable compared to other Amazon seller tools like Jungle Scout or Helium 10. It offers a free version with basic features, while the paid version provides advanced functionality such as price tracking and historical data access. This makes Keepa a cost-effective choice for sellers looking for robust product tracking tools without breaking the bank.

Cons of Using Keepa

1. Limited Features on Free Plan

While Keepa offers a free plan, it comes with certain limitations. The free version does not allow access to full historical data or advanced features such as price tracking. To access the more powerful features of Keepa, users must upgrade to the paid plan, which might be a drawback for small sellers just starting.

2. No Product Research Tool

Keepa is not designed as a comprehensive product research tool like Jungle Scout or Helium 10. While Keepa provides detailed insights into product pricing and sales rank history, it lacks the deep product research features that other tools offer, such as tracking product profitability or finding new product opportunities based on demand.

3. Limited to Amazon

Keepa is specifically designed for Amazon and does not track products outside of the platform. While this is fine for most Amazon sellers, those selling on multiple platforms like eBay, Walmart, or Shopify may find Keepa’s functionality limited.

4. Requires a Browser Extension

Keepa’s primary functionality is accessed through a browser extension, which can be cumbersome for some users. Additionally, if you prefer a more integrated, all-in-one platform for your e-commerce business, Keepa’s browser extension may not fit your needs.

Keepa Pricing: How Much Does it Cost?

Keepa offers a free plan and a paid plan. Here’s a breakdown of what you get with each:

• Free Plan: Provides basic price history data, but access to detailed information and advanced features like price drop alerts, historical data, and sales rank tracking requires a paid plan.

• Paid Plan: The paid plan provides access to full features, including price tracking, detailed product data, and access to Keepa’s API. Pricing is generally affordable compared to similar tools, with plans starting at around $15 per month for individual users.

How to Use Keepa Effectively

To maximize the benefits of Keepa, here are some tips for using the tool effectively:

1. Set Price Alerts: Use Keepa’s price drop alerts to track discounts and sales. This feature is particularly useful for retail arbitrage and wholesale resellers.

2. Analyze BSR Trends: Use the Best Sellers Rank (BSR) history to identify trending products and monitor how well they perform over time.

3. Monitor Product Variations: Keepa allows you to track variations in color, size, and style. This is valuable for sellers offering multiple product options.

4. Track Global Markets: Take advantage of Keepa’s global coverage to compare prices across different marketplaces and track international trends.

5. Integrate with Your Seller Strategy: Keepa works best when integrated with your broader seller strategy. Use it in conjunction with other tools like Jungle Scout or Helium 10 for product research and profitability analysis.

Conclusion

Keepa is a powerful tool for Amazon sellers, particularly for those who want to track pricing, BSR, and product availability over time. Its comprehensive historical data, price drop alerts, and international marketplace coverage make it a great choice for anyone looking to optimize their Amazon product research and sales strategies.

While it may not be as feature-rich as other all-in-one platforms like Jungle Scout or Helium 10, Keepa offers a reliable and cost-effective solution for sellers who want detailed product insights. If you’re looking for a straightforward tool to track pricing, BSR, and stock levels on Amazon, Keepa is a valuable tool in your e-commerce arsenal.